blog post: may 7, 2015


Smart plug


What if electric socket always was available? A concept of a plug, that is a conductor to another plug.

Back in 2012, Min-Kyu Choi a student at the Royal College of Art designed a compact version of the british plug. Over time as project became popular and gathered funding, MU was born. Idea was later developed into a compact power adapter that is folding into a flat object and is saving on space.

may 7, 2015


Visual brand identities
& brand communications


On "multi-fruit" design

What "multi-fruit" design means, and how to spot it
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On

Times ten

What a trip to New York might teach you about reading design and one of the preconditions for design prosperity
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Times ten

Visual brand identities
& brand communications